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2021 Recurring Donor Sentiment Report

Classy conducted a third-party survey of over 1,000 recurring donors to learn what motivates them to give, incentivizes them to stay, causes them to leave, and more. Report highlights include:

  • Donors are actively seeking causes to give to on a recurring basis.
  • A significant portion of recurring donors want to hear from nonprofits more often.
  • More than half of recurring donors would like to change their gift frequency.
  • Recurring donors are giving to multiple organizations at the same time.
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Copyright Classy 2021