Classy conducted a third-party survey of over 1,000 recurring donors to learn what motivates them to give, incentivizes them to stay, causes them to leave, and more. Report highlights include:
- Donors are actively seeking causes to give to on a recurring basis.
- A significant portion of recurring donors want to hear from nonprofits more often.
- More than half of recurring donors would like to change their gift frequency.
- Recurring donors are giving to multiple organizations at the same time.