Many nonprofits track donor engagement and analyze wealth, but few look at these variables together causing them to miss major gift opportunities. Nonprofits who actively evaluate their data are able to identify donors with the greatest willingness and capacity to give — and cultivate relationships rather than taking a scattershot approach.

How do nonprofits leverage the data they already have? How can they collect more to discover giving patterns? What metrics should they be paying attention to most?

This article explore insights into getting the most out of your organization’s data. The collection includes case studies and strategies you can implement to streamline the evaluation and targeting of future donors. collection includes case studies and strategies you can implement to streamline the evaluation and targeting of future donors.