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Why America Gives 2019: How Current Events, Technology, and Seasonality Impact Donor Plans

Compiled with findings from Classy’s nationwide survey, Why America Gives 2019 arms those in the nonprofit industry with key findings revealing what motivates donors to give, what deters their donations, and more. What’s inside the Why America Gives 2019:

  • The impact of the tax law changes on donors’ plans to give.
  • How online giving experiences influence donors’ likelihood to give.
  • The causes that are top of mind for donors during the giving season.
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Copyright Classy 2019