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Why America Gives 2021: The Lasting Impact of a Pandemic on Donor Experience
Why America Gives 2021 uncovers the year-over-year shift in giving sentiment as the COVID-19 pandemic nears the rearview. Classy fielded its donor survey between August and September of 2021 to hear directly from 1,000 U.S. donors about their preferences and motivations. Their responses overall confirm a continued desire to help and the need for nonprofits to improve the giving experience. The findings validate specific fundraising actions with trends and comparisons across every age group of donors.
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Copyright Classy 2021