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Cracking the Code of Change

Autores/Participantes : Michael Beer, Nitin Nohria

Until now, change in business has been an either-or proposition: either quickly create economic value for shareholders or patiently develop an open, trusting corporate culture long term. This article from the Harvard Business Review proposes that combining these “hard” and “soft” approaches can radically transform the way businesses change.

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Copyright Harvard Business Review 2001