Created by The Pressure Group Consultancy, each guide in the “Advocacy & Campaigning” series is just four pages of clear, focussed and accessible help to anyone wanting to make world a better place. They are based on 30 years of Ian Chandler’s work in advocacy and campaigning, using tried and tested models and tools.

Covering phase 2 of the “Advocacy & Campaigning Cycle”, mini-guide #3 looks at the five main approaches to influencing decision-makers in the public and private sector, and teaches to select approach, target audiences and messages.