People-powered movements are transforming the world—and our work. Today, nearly everyone has tools for change in the palm of their hand, which is reshaping how organisations like Greenpeace think and operate. The Mobilisation Cookbook is a guide about those people-powered campaigns and it will build foundational knowledge of ingredients (or core terminology) like engagement, organizing, volunteering and more. Sprinkled into these pages are recipes (or case studies) that demonstrate how people power has scaled campaigns over the years.
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