456 downloads · 568 visualizações

Talking the Walk: Strategic Communications in Philanthropy

Autores/Participantes : Patricia Edmonds

Analyzes the strategic communications practices of children and youth foundations. Focuses on the rationale behind a strategic approach to communications and current methods to implement and evaluate a successful strategic communications strategy.

Ano de publicação
Autores/
Participantes
Organizações responsáveis
Idiomas
Direitos autorais
Copyright 2004 Foundation for Child Development.