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Nonprofit Trends Report

Nonprofits are at the heart of changes taking place around the world — from inequality discussions to international relations to natural disasters. For better or worse, this has put nonprofits in the spotlight. As in every sector, technology disruption has taken its toll on large, established NGOs, and given rise to scrappy startup orgs that can launch new movements overnight. Underpinning all of this are seismic shifts in technology: cloud, social, mobile, big data, artificial intelligence (AI), and the Internet of Things (IoT). This study, conducted by Salesforce Research and Salesforce.org, explores how these shifts impact nonprofits’ capacity for and approach to program resourcing, delivery, engagement, and impact measurement. Data in this report is based on a survey of 461 decision makers at nonprofit organizations in the United States, the United Kingdom, Canada, and Australia/New Zealand.

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