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Next Gen Philanthropy: finding the path between tradition and innovation

This guide offers a series of questions that every next generation donor should carefully consider, as well as recommendations based on the past experiences of other next gen donors. It is not designed to tell you what to do or how to think. On the contrary, it starts from the assumption that you are the captain of your destiny when it comes to philanthropy. The goal is to inspire you to dream and consider new possibilities, to plan what joy in giving might look like. Written for emerging philanthropists and for those who are established but considering a slight-to-massive makeover, we want to reveal the potential — as well as the challenges — of giving. And we want to do it from the fresh perspective of what some people call the next generation: those who must decide how to honor the legacy of the past while creating a legacy of their own.

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Copyright 2014 Rockefeller Philanthropy Advisors.