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Investing with Purpose: A Pilot Study

This pilot study explores the practice of companies investing capital and in-kind resources to a social enterprise with the expectation of financial, social, and strategicreturns. While this practice, referred to in this paper as “impact investing” or “Investingwith Purpose,” is commonly discussed and explored in research and conferences, theextent of its actual use among large corporations outside the financial sector has notbeen well understood.Together with Prudential Financial Inc., CECP sought to uncover the types and depthof large companies using investments to advance social and business goals, particularlythose outside the financial sector.

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Copyright CECP, 2016