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A User’s Guide to Advocacy Evaluation Planning
Interest in advocacy evaluation is surging and cutting-edge advocates are embracing evaluation as a critical part of their work. The main barrier preventing more organizations from using evaluation is a lack of familiarity with how to think about and design evaluations of advocacy efforts that are useful, manageable, and resource-efficient. Even knowing where to start can be a challenge. This publication was developed to help address that gap in knowledge and guide users through four basic steps of advocacy evaluation planning.