This research study has stemmed from years of research that pointed to a endemic issue within the nonprofit industry: many organizations struggle to effectively communicate their value proposition. When NextAfter asked 127 top nonprofits the central value proposition question – “Why should I give a gift to your organization rather than some other organization, or not at all?” – most organizations struggled to formulate a compelling response.

With the help of this research, any organization will be equipped to address critical areas that can potentially transform its fundraising program.