Philanthropy has stepped up heroically to provide journalism outlets with emergency support in the wake of the coronavirus crisis. But what happens after the current crisis subsides? Advocates, funders and nonprofits have begun to grapple with this question as the pandemic continues to weaken an already fragile journalism ecosystem. To change this scenario, is possible use philanthropy to influence the tech giants (Facebook and Google) debate? Why is important envision the post-COVID-19 business model for journalism?