How to promote the culture of giving in Brazil? How to engage new players and organize an ecosystem towards a collective effort for the cause? These are the questions the members of the Movement for a Culture of Giving (Movimento por uma Cultura de Doação) have asked themselves, and which have inspired the launch of the Task Force that has prepared these Guidelines. As the result of a carefully conducted listening and research process, this document provides indications on the pathways that seem to be key for everyone who wishes to foster a stronger and more qualified culture of giving in Brazil.